What I do now, in one sentence: I am the brand steward for all product touchpoints and product-connected materials at Dow Jones, I field quarterly plans and requests from six functions, and I resource my own team across design, content design and copy. The scope runs from content design and UX to motion and some video production. Everything below came out of that.
This number is usually reported as an outcome: eight website properties unified onto one system, six of eight migrated, build time cut about 80%. Reported that way it sounds like an engineering result.
It was not. One engineering team did the building. The system half was design work: tokens defined in Figma for every brand asset, so eight properties could run on one system and still look like themselves. The rest was the CMS.
I joined Dow Jones in February 2026. Read this as six months of work, and ask me what was already underway when I arrived. My part was the agreement and the expectations. Consolidating eight property-specific builds meant getting the people who owned them onto a faster shared one, then holding them steady through migration and through the CMS changes. That half has nothing to do with engineering.
Two of the eight are not migrated yet. Six of eight is the honest state of it, and it is the number I would rather report than a rounded one.9